Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia : Customers Switching Intentions Behavior in Retail Hypermarket

Language: English

Published by Partridge Publishing Singapore, 2019

1543752020 / 9781543752021

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.…

Seller Inventory # 9781543752021

Title
Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia : Customers Switching Intentions Behavior in Retail Hypermarket
Author
Samrena Jabeen
Publisher
Partridge Publishing Singapore
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1543752020
ISBN 13
9781543752021
Item weight
442 grams
Dimensions
203x127x22 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574