How to Be a Cut Above Your Competitors: Insider Secrets for Positioning Your Way to the Top of the Cosmetic Surgery Market

If your practice isn't as busy as it should be, if your phone isn't ringing enough, or not at all, if you're losing too much business to your competitors, if you get too many tire-kickers in your office, if you don't enjoy selling, or if you simply want more, then it will pay to read this book. Nick Dumitru has been helping practices surpass their competition for well over a decade. And his advice starts with one simple concept. Growing a practice is formulaic. It's simple and works every time -- provided you have a proven formula. This book is about that proven practice growth formula.

Nick Dumitru was born in Transylvania which is a region of Romania. His early childhood was spent under communist rule which gave him an interesting perspective on life and social influence. He emigrated to Toronto, Canada at the age of 8. He spent 2 years in Japan and 8 months in London, England before returning to Toronto and founding Think Basis Inc., a plastic surgery marketing company. His travels have given him a unique global perspective on marketing and the meaning of customer service. His "tell it like it is" attitude translates to his writings and is valued by his clients and close associates for delivering raw opinion untainted by politics or hyperbole.