Synopsis
“This marketing approach helped take NXP from a top 20 player in the semiconductor industry to become one of the top 5" ~ Rick Clemmer, President & CEO, NXP
Read this book on marketing for impact endorsed by KKR (a private equity firm managing close to $130 Billion in assets), Stanford University, Royal Philips, and NXP. See what influential CEOs say about the model on how to make money with marketing.
What if you only have limited marketing dollars to invest? What if you have a CEO and CFO that chase you and ask for increased revenue from marketing? What if you are sick and tired of being a cost center and you want to be a profit center? It is time to cut the bullshit in your marketing and focus on the two things that really matter; your customers AND running marketing programs that generate revenue for the company. By applying Cut the Bullshit marketing principles you will be able to make real impact for your company and, by doing so, impress your investors, CEO, CFO, and – most importantly - your customers!
Cut the Bullsh*t Marketing is a hands-on book about people-to-people marketing in business settings. The book shows you how to design and run effective marketing, without resorting to bullshit. In this book, the authors share methods, insights and a wide range of real examples from their broad experience in the high-tech industry to illustrate what worked (and what not!) and what they learned along the way. The book helps you gain deep understanding of your customers, engage with your target audience in a personal way, rethink your marketing organization, and create the outlines of a Cut the Bullshit marketing plan. Join the Cut the Bullshit marketing community now!
Review
"This book will help you become a better professional with a stronger connection into the board room. The authors of this book have proven their impact in Philips and NXP and I have personally seen the strong results of their approach."
~ Frans van Houten, CEO at Royal Philips NV
"Cut the Bullsh*t Marketing is inspirational for every marketing student."
~ Baba Shiv, Professor of Marketing, Stanford University
"Marketing can be a tier 1 operational value driver as the transformation of NXP has shown. This book shares the core mechanics of such excellent marketing at work. It is a great read."
~ Johannes P. Huth, Member of KKR and Head of KKR's operations in EMEA
"Sander, Mark, Jeroen have created a blueprint that every executive should read. Cut the Bullsh*t Marketing proves why it is crucial to understand and reach makers as well as market makers with a personal, engaging experience. This is a no non-sense, practical book that will impact your business."
~ Mike Noonen, semiconductor executive, founder of Silicon Catalyst, former EVP sales & marketing at NXP
"This marketing approach helped take NXP from a top 20 player in the semiconductor industry to become one of the top 5"
~ Rick Clemmer, President & CEO, NXP
"At Atmel we were able to connect investments in marketing to their bottom line impact. This is what digital marketing provides and is the trend of the future."
~ Steven Laub, Former President and CEO, Atmel Corporation
"About this title" may belong to another edition of this title.
