Cut The Crap And Jargon: Lessons From The Start-Up Trenches

Start-ups are the fountainheads of innovation that power this world. However, they lose the plot when they do not have access to timely, contextual and good quality advice based on a deep understanding of the real issues on the ground that comes with experience in the trenches. It is sad to see intrepid and tenacious entrepreneurs fail because of small things. This book is as much about these as it is about some of the more complex navigational skills required to avoid major pitfalls. A practical book for every entrepreneur, Cut the Crap and Jargon will make an interesting read for a global audience.

Shradha Sharma (Author)
Shradha Sharma is the founder and CEO of YourStory, India's biggest media tech platform. Available in twelve languages, it has published over 65,000 stories on entrepreneurs till date. She is an alumna of St Stephen's College, Delhi, and MICA, Ahmedabad. Shradha has previously worked with the Times of India and CNBC TV18. In 2015, she made it to the list of the top-500 LinkedIn Influencers from across the world.

T.N. Hari (Author)
After a long stint at Tata Steel in various roles, Hari spent the next 18 years with a string of five agile and high-growth start-ups. The four start-ups prior to BigBasket saw successful exits. Three of them are now Unicorns.

Hari is an angel investor, advisor and sounding board to numerous young entrepreneurs and startups. He straddles the entire start-up ecosystem from accelerators like Techstars and Silicon Road to a growth stage VC fund (The Fundamentum Partnership).

Hari is a prolific writer and has co-authored four books before this, the last being "Saying No to Jugaad - The Making of Bigbasket". Hari has studied at IIT and IIM and worked at an executive level with multiple start-ups/scale-ups. His strength and passion is in scaling organizations through clear thinking and relentless execution. LinkedIn had identified me as the one of the Top Voices in India for three years in a row (2016, 2017, and 2018).