Cutting Edge Advertising, 2nd Edition
Language: English
Published by Prentice Hall, 2003
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 5.29
Quantity: 1 available
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00100085808
- Title
- Cutting Edge Advertising, 2nd Edition
- Author
- Aitchison, Jim
- Publisher
- Prentice Hall
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9812445579
- ISBN 13
- 9789812445575
- Edition
- 2nd Edition
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
"Synopsis" may belong to another edition of this title.
About the Author
After twenty years in advertising, he is now an author and divides his time between Singapore and New York.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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