Cutting Edge Advertising, 2nd Edition
Language: English
Published by Ft Pr, 2003
- Softcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Good
US$ 7.53
Quantity: 1 available
Add to basketItem description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G9812445579I3N00
- Title
- Cutting Edge Advertising, 2nd Edition
- Author
- Jim Aitchison
- Publisher
- Ft Pr
- Publication year
- 2003
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 9812445579
- ISBN 13
- 9789812445575
- Edition
- 2nd Edition
- Item weight
- 1.54 pounds
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
"Synopsis" may belong to another edition of this title.
About the Author
After twenty years in advertising, he is now an author and divides his time between Singapore and New York.
"About the title" may belong to another edition of this title.
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