Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century
Language: English
Published by Ft Pr, 2003
- Softcover
- Used

Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 3.31
Quantity: 3 available
Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR003447649
- Title
- Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century
- Author
- Aitchison, Jim
- Publisher
- Ft Pr
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 9812445579
- ISBN 13
- 9789812445575
- Edition
- 2nd Edition
- Item weight
- 680 grams
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
"Synopsis" may belong to another edition of this title.
About the Author
After twenty years in advertising, he is now an author and divides his time between Singapore and New York.
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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