Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
Aitchison, Jim
ISBN 10: 9810678886 ISBN 13: 9789810678883
Published by Pearson Education, Limited, 2008
Used
Soft cover
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Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 49744779-20
Synopsis:
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
About the Author:
Jim Aitchison, an Australian, was formerly creative director of The Ball Partnership and Batey Ads, Singapore. He has won hundreds of awards (some for Chinese ads which he wrote) and judged many of the world¿s top shows. After 20 years in advertising, he is now a full-time author. His Cutting Edge books have become definitive advertising reference works and international bestsellers. In 2003, he received the Newsweek Lifetime Achievement Award from the Institute of Advertising, Singapore.
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Bibliographic Details
Title: Cutting Edge Advertising : How to Create the...
Publisher: Pearson Education, Limited
Publication Date: 2008
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition.
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
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Pearson Education Canada, 2007
ISBN 10: 9810678886
ISBN 13: 9789810678883
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century (3rd Edition)
Published by
Pearson Education Canada, 2007
ISBN 10: 9810678886
ISBN 13: 9789810678883
Used
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Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.9810678886.G
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century (3rd Edition)
Published by
Pearson Education Canada, 2007
ISBN 10: 9810678886
ISBN 13: 9789810678883
Used
Softcover
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.9810678886.VG
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century (3rd Edition)
Published by
Pearson Education Canada, 2007
ISBN 10: 9810678886
ISBN 13: 9789810678883
Used
Paperback
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G9810678886I4N00
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century (3rd Edition)
Published by
Pearson Education Canada, 2007
ISBN 10: 9810678886
ISBN 13: 9789810678883
Used
Paperback
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G9810678886I4N00
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century (3rd Edition)
Published by
Pearson Education Canada, 2007
ISBN 10: 9810678886
ISBN 13: 9789810678883
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G9810678886I4N00
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
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Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century (3rd Edition)
Published by
Pearson Education Canada, 2007
ISBN 10: 9810678886
ISBN 13: 9789810678883
Used
Soft cover
Seller: bmyguest books, Toronto, ON, Canada
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Soft cover. Condition: Very Good. 3rd Edition. Clean With No Highlighting Or Marks Inside. 451 Pages With The Index. Soft Cover. This Book Is Not Signed. 3Rd Edition.We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us. Seller Inventory # A17321a
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Cutting Edge Advertising
Published by
Financial Times Prentice Hall, 2007
ISBN 10: 9810678886
ISBN 13: 9789810678883
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Softcover
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