Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
Aitchison, Jim
ISBN 10: 9812445579 ISBN 13: 9789812445575
Published by Pearson Education, Limited, 2004
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 11382249-6
Synopsis:
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
About the Author: Jim Aitchison, an Australian, was a former creative director of Singapore¡¯s legendary Ball Partnership and Batey Ads. He has won hundreds of awards (many for Chinese ads which he wrote), and judged some of the world¡¯s top shows.
After twenty years in advertising, he is now an author and divides his time between Singapore and New York.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Cutting Edge Advertising : How to Create the...
Publisher: Pearson Education, Limited
Publication Date: 2004
Binding: Soft cover
Condition: Very Good
Edition: 2nd Edition
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