Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
Language: English
Published by Pearson Education, Limited, 2004
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
US$ 9.56
Quantity: 1 available
Add to basketItem description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 11382249-6
- Title
- Cutting Edge Advertising : How to Create the World's Best Print for Brands in the 21st Century
- Author
- Aitchison, Jim
- Publisher
- Pearson Education, Limited
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9812445579
- ISBN 13
- 9789812445575
- Edition
- 2nd Edition
- Item weight
- 1.517 pounds
- Dimensions
- N/A
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
"Synopsis" may belong to another edition of this title.
About the Author
After twenty years in advertising, he is now an author and divides his time between Singapore and New York.
"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
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Store description
Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
Seller's business information
Better World Books Marketplace, Inc.
55742 Currant Road
Mishawaka, IN U.S.A. 46545
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