- Softcover
- Used

Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Very good
US$ 6.99
Quantity: 1 available
Add to basketItem description from seller
Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Seller Inventory # E02O-01520
- Title
- Cutting Edge Advertising II (v. 2)
- Author
- Aitchison, Jim
- Publisher
- Ft Pr
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9812445579
- ISBN 13
- 9789812445575
- Edition
- 2nd Edition
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
"Synopsis" may belong to another edition of this title.
About the Author
After twenty years in advertising, he is now an author and divides his time between Singapore and New York.
"About the title" may belong to another edition of this title.
Wonder Book
Frederick, MD, U.S.A.
Shipping rates within U.S.A.
| Item | 5 to 9 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 10.98 |
Payment methods
Store description
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
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Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.Seller's business information
Wonder Book
Wonder Book and Video, 1550 Tilco Drive
Frederick, MD U.S.A. 21704
Terms of sale
We want you to be satisfied with the book you order. Our general description is conservative and the book should be as good or better than our general description may indicate.
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6. We want you to be satisfied with the book you order. Our general description is conservative and the book should be as good or better than our general description may indicate. We respond to every order inquiry within 2 business days, however our emails may occassionally get moved to spam/junk folders or refused from your internet/email provider. IF YOU HAVE EMAILED US AND HAVE NOT RECEIVED A RESPONSE - PLEASE CHECK YOUR SPAM SETTINGS AND/OR ADD OUR EMAIL TO YOUR ADDRESS BOOK.
Shipping terms
STANDARD DOMESTIC U.S. SHIPPING IS FREE. Priority Shipping is only $6.99 for first item, $1 each additional. Orders ship within 2 business days. Shipping outside of U.S. is typically between $8-13 and takes between 8-15 business days. Heavier books may require additional shipping. Faster Needs Please Inquire.