Cyberstrategy : Business Strategy for Extranets, Intranets and the Internet

Bickerton, Pauline, Bickerton, Matthew, Simpson-Holley, Kate

ISBN 10: 0750642033 / ISBN 13: 9780750642033

Published by Taylor & Francis Group, 1998

About this Item

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 57914772-20

Bibliographic Details

• Title: Cyberstrategy : Business Strategy for Extranets, Intranets and the Internet
• Publisher: Taylor & Francis Group
• Publication Date: 1998
• Language: English
• ISBN 10: 0750642033
• ISBN 13: 9780750642033
• Binding: Soft cover
• Condition: Very Good
• Weight: 0.65 pounds

About this title

Synopsis

This book follows Bickerton's successful Cybermarketing which advised marketing managers on how to create a site and start using the net to sell products and services. The new book offers advice at the next level up to senior executives/directors about using nets as part of a corporate communications and marketing strategy. technologies within an organization as both a private and public communication channel. It is designed to show senior executives how to use the technology in a range of activities from straight selling through to sophisticated corporate communications. To demonstrate how to integrate nets with broader marketing strategy the key features of this book are: Internet, Extranets and Intranets. The authors have created a matrix showing the features of each, and the potential linkages between them, to demonstrate how to use them individually or in a mix. the technology rather than getting bogged down in it. chapter so that real campaigns can be put together from the book.

From the Publisher

This book delivers a no-nonsense and pragmatic view on the use of these technologies within an organization as both a private and public communication channel. It is designed to show senior executives how to use the technology in a range of activities from straight selling through to sophisticated corporate communications. To demonstrate how to integrate nets with broader marketing strategy the key features of this book are: * A powerful model for explaining the strategic uses and strengths of the Internet, Extranets and Intranets. The authors have created a matrix showing the features of each, and the potential linkages between them, to demonstrate how to use them individually or in a "mix". * Clear guidance on how to bridge the gap between IT and Marketing to exploit the technology rather than getting bogged down in it. * Copious exercises and real life examples accompanied by worksheets in each chapter so that real campaigns can be put together from the book.