Comment op�re l'irr�sistible attraction d'IKEA.
Le slogan, � l'entr�e des gigantesques hangars de t�le jaune et bleu, se veut plein de promesses : " IKEA, bien plus qu'un marchand de meubles ". Mais comment nommer, d�limiter, appr�hender ce monde que dessine la marque ? Quelles valeurs v�hicule-t-elle ? s'interroge l'auteur tandis qu'il d�ambule, comme nous, dans les all�es de son magasin favori.
�clatant mod�le de r�ussite �conomique, IKEA vend avant tout un int�rieur id�al, un mode de vie chaleur eux, responsable, soucieux de l'environnement, bref, su�dois. Ce tableau vertueux r�siste-t-il � l'examen critique ? Bonheur en kit, uniformisation des go�ts, rupture avec la dimension historique des objets, bas salaires et contr�le des employ�s, pass� nazi du fondateur et constitution d'un empire financier colossal : tout mythe a son revers de m�daille. IKEA ne fait pas exception.

About the Author

Sc�nariste, r�alisateur, auteur, Samuel Doux a publi� trois romans chez Julliard : Dieu n'est m�me pas mort (2012), Un week-end sur deux et la moiti� des vacances scolaires (2014), et le tr�s remarqu� L'�ternit� de Xavier Dupont de Ligonn�s (2017).

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