1908. Florence Nightingale Graham s'installe � New York, l� o� tous les espoirs sont permis. La Canadienne a quitt� Toronto et un emploi qui ne la satisfaisait pas dans le but de devenir une femme riche, moderne et puissante. A la fin de la vingtaine, elle n'a pas une minute � perdre pour atteindre son objectif.

Trois mois apr�s son arriv�e dans la m�tropole, elle fait une rencontre d�cisive qui la conduira � faire carri�re dans l'industrie des cosm�tiques. Elle r�alise alors que ce domaine comporte son lot de d�fis, mais qu'il peut s'av�rer lucratif pour celle qui consent � y mettre les efforts n�cessaires. Et Florence apprend vite. Bient�t, elle se sent pr�te � voler de ses propres ailes.

D'abord simple associ�e d'un salon de beaut�, elle ouvre un commerce sur la tr�s prestigieuse 5e Avenue, au coeur de

Manhattan, o� les succ�s s'encha�nent rapidement. Ambitieuse, elle en veut toujours plus. Elizabeth Arden, l'entreprise qui porte le nouveau nom qu'elle s'est donn�, devient sa raison de vivre. La concurrence est f�roce et elle doit s'investir tout enti�re si elle souhaite dominer le march�. Et au prix de ses sacrifices innombrables, celle que l'on surnomme � la dame en rose � dans le milieu ne se contentera de rien de moins qu'un couronnement comme reine des produits de beaut�.

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