Title: ELLAS DECIDEN. ESTRATEGIAS PARA LOGRAR LLEGAR A QUIEN TIENE EL PODER DE COMPRA: LA MUJER (Libro en papel)
Publisher: EMPRESA ACTIVA
Publication Date: 2014
Language: Spanish
ISBN 10: 8496627918
ISBN 13: 9788496627918
Binding: Soft cover
Condition: Usado- bueno

About this title

Synopsis

Over 80% in the world of purchasing decisions are made by women; however over 80% of economic decisions are made by men. Advertising companies and marketing managers are mostly run by men who cannot communicate their products and services to major clients: women. This book seeks to educate those who have something to sell; to offer things in a feminine language.

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