Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.

The book covers the crucial and central topics in design thinking, including:

Adopting a design thinking mindset
Building creative environments
Facilitating design thinking workshops
Working through the design thinking cycle
Implementing your solutions
And many more

Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.

About the Author

Prof. Dr. Christian M�ller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. M�ller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking

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