Title: DaVinci and the 40 Answers: A Playbook for Creativity and Fresh Ideas
Publisher: Wizard Academy Press
Publication Date: 2008
Language: English
ISBN 10: 193222663X
ISBN 13: 9781932226638
Binding: Paperback
Condition: Good

About this title

Synopsis

It all began with Genrich Altschuller: (1926 – 1998) In his study of hundreds of thousands of patents, Altschuller determined there are only about 1,500 basic problems. And each of these can be solved by applying one or more of the 40 universal answers. That’s right. Every answer to every problem is found within the 40 Principles of TRIZ. Originally created to solve engineering and design problems, the 40 Principles of TRIZ are now being successfully applied to social issues and business dilemmas. Was Leonardo da Vinci instinctively using the 40 Answers of Genrich Altschuller’s TRIZ?

About the Author

Mark L. Fox is an author and leading authority on teaching practical creative thinking techniques for business. At age 31, Mark was the youngest person with the title of Chief Engineer on the Space Shuttle Program. He received NASA's highest recognition of "Launch Honoree" at the age of 23. Mark has an undergraduate degree in Chemical Engineering with an MBA. Having held top manage�ment positions in Rocket Science, Aircraft Hydraulics, Engineering Services, Customer Service, Software, and e-Business, Mark has an extremely diversified background. Some of Mark's unique accomplishments include increasing e-business sales 600 percent in one year, Chairman of the "orbital debris" committee and a collegiate "All American" in Marksmanship. Mark also designed and built a 10,000-pound rocket, built his own airplane, and flies hot air balloons.

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