Dagmar: Defining Advertising Goals for Measured Advertising Results. This item is unavailable.
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Language: English
Published by Ntc Business Books, 1995
- Hardcover
- New
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Hardcover
Condition: New
US$ 65.99
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- Title
- Dagmar: Defining Advertising Goals for Measured Advertising Results
- Author
- Dutka, Solomom
- Publisher
- Ntc Business Books
- Publication year
- 1995
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0844234222
- ISBN 13
- 9780844234229
No aspect of the advertising and marketing process has been more debated, more criticized, or more elusive than the measurement of advertising effectiveness. And while many measurement techniques, methodologies, and theories have appeared over the years, none has stood the test of time better than that presented in DAGMAR: Defining Advertising Goals for Measured Advertising Results. It is a true classic of business literature that for more than three decades has educated advertising students and practitioners on how to think about and how to evaluate advertising expenditures.
"Synopsis" may belong to another edition of this title.
About the Author
Solomon Dutka is an adjunct professor of statistics at New York University's Graduate School of Business Administration.
"About the title" may belong to another edition of this title.