The Dartnell Direct Mail and Mail Order Handbook

Hodgson, Richard S

Language: English

Published by The Dartnel Corporation, Chicago, Ilinois, 1977

0850130077 / 9780850130072

  • Hardcover
  • Used
See all details
Item image 1 of 2.

Seller: ELK CREEK HERITAGE BOOKS (IOBA), TOMS RIVER, NJ, U.S.A.ELK CREEK HERITAGE BOOKS (IOBA)

5-star seller

AbeBooks seller since May 10, 2012

Association member: IOBA

View this seller's items
Hardcover

Condition: Used - Very good

US$ 60.00

 Free Shipping 
Ships within U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns
Save for laterCreate a Want for similar items

Item description from seller

Original First Edition was published in 1964. ThIS volume is the Second Edition, Second Printing published in 1977. Hard cover in very good condition with black boards and gold gilt spine lettering. Stamped on the top and side text block the "Marketing Research Department - Book Club Division." Interior text block clean & tight; no writings no markings noted. Size approximately 8 5/8" all x 5 3/4" wide x 2 3/4" thick; 1,555 numbered pages; weight just under 4 pounds. Dust jacket in likewise very good condition; not price clipped - there is no price, A stunningly detailed handbook on policies, procedures, and operations of a direct mail marketing firm when this idea and implementation of direct mail was just entering the American commerce venue with gusto; This edition, published in 1977, almost 50 years ago now, shows the processes, procedures, and implementation of setting up a "new" marketing process. It speaks about the use of computer technology which was just coming into its own, albeit very different from what is dealt with today. Overall a unique historical view of American business and commerce "way back when.". …

Seller Inventory # M002039

Report this item

Bibliographic details

Title
The Dartnell Direct Mail and Mail Order Handbook
Author
Hodgson, Richard S
Publisher
The Dartnel Corporation, Chicago, Ilinois
Publication year
1977
Condition
Very Good
Dust jacket
Very Good
Binding
Hardcover
Language
English
ISBN 10
0850130077
ISBN 13
9780850130072
Edition
2nd Edition
Printing
2nd Printing
Seller catalogs
Advertising

ELK CREEK HERITAGE BOOKS (IOBA)

TOMS RIVER, NJ, U.S.A.

5-star seller

AbeBooks seller since May 10, 2012

Association member:

Shipping rates within U.S.A.

Item5 to 14 business days3 to 6 business days
First itemUS$ 0.00US$ 6.00
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Check
  • Money Order

Store description

¿To sit alone in the lamplight with a book spread out before you, and hold intimate converse with men of unseen generations - such is a pleasure beyond compare.¿ ~Yoshida Kenko ¿Essays in Idleness¿ 1340 AD Serving those with a love of books and reading . . . general stock spanning many areas. Inventory is updated regularly.

Specialty

And more . . ., Biography, Poetry, Religion, Psychology, Philosophy, Fiction, Mathematics, Science, Non-Fiction

Association member

  • Independent Online Booksellers Association
Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

Seller's business information

ELK CREEK HERITAGE BOOKS, LLC

5 Le Diamant St
TOMS RIVER, NJ U.S.A. 08757

Contact sellerView this seller's itemsView seller's storefront