Title: The Dartnell's Sales Promotion Handbook (DARTNELL SALES PROMOTION HANDBOOK)
Publisher: Dartnell Corp
Publication Date: 1994
Language: English
ISBN 10: 0850132126
ISBN 13: 9780850132120
Binding: Hardcover
Condition: New

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Synopsis

The responsibilities of creative sales promotion are considered together with effective tools, approaches, and distribution channels

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