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Reading a book will not change your life, but using the DASH principles will invoke a sense of purpose that will add value to your life, the kind of life that money can't buy. DASH is based on the principles of Dedication, Attitude, Success, and Happiness, and shows the reader how to apply these attributes to their daily lives.

Eric J. Aronson feels that he is an ideal candidate to present his message of DASH because he is "the smartest man in the world." He feels confident about this statement because he knows that he does not know everything.

"I try to surround myself with people who are smarter than I am," says Aronson, "so I can constantly improve myself and then use that information, reconstruct it and simplify it so that others can learn from my successes and mistakes."

While in prison, Aronson read over 600 books to glean the successes of people from all walks of life. Through years of study, he was able to distill the key traits of those who did wonders with their "dashes," from Gandhi to Michael Jordan to Bill Gates.

Early in his career, Aronson founded a brokerage firm where he turned a modest investment into a multi-million dollar company and made several individuals millionaires. Later, he formed a company that helped develop the global positioning satellite technology used worldwide today. Aronson was one of the first to develop a bartering website for the Internet.

At 31, Eric was indicted for criminal conspiracy, securities fraud, and wire fraud in connection with his role in the fraudulent sale of shares in one of his companies. He spent three years in a federal prison, where he realized that his motivations were based on his desire for material wealth, not his love for life. He vowed to change his life around to make himself and his family proud of him, and make the most out of his own "dash."

Aronson currently resides in Long Island. He is married with 3 children, ages 5, 6 and 7. He is now a life coach, motivational speaker and president and CEO of Dash Systems, Inc., a company devoted to helping people realize their dreams and make the most of their lives. When not conducting one-on-one coaching sessions, Eric travels across the country speaking to at-risk youth so they can benefit from the principles that have changed his life.