Dash

Reading a book will not change your life, but using the DASH principles will invoke a moment-to-moment sense of purpose that will add value to your life, happiness to your day and meaning to your minute . the kind of life that money can't buy.Based on the principles of Dedication, Attitude, Success and Happiness, DASH shows readers how to apply these attributes to their daily lives.

Eric J. Aronson, CEO of Dash Systems, Inc. and author of DASH, which stands for determination, attitude, success and happiness, realized his life had spun out of control one night while he was serving his prison sentence, staring at an empty wall and thinking about the shame his three children must have felt for carrying his last name.

"My turning point came in an instant. It happened on June 20, 2000 at 12:06 am in my cell," says Aronson. "At that moment, I realized I had two choices: live or die. I thought about my obligations as a father and a husband. I thought about all the ways my life had spiraled out of control. I said to myself, ‘don’t give up. Life is short. I had better make it count.’"

. . . and he did. For the rest of his sentence, Aronson read over 600 books and gleaned the most valuable traits out of great leaders and motivators like Mother Theresa and Phil Jackson. He lost 60 pounds and dropped his smoking, drinking and gambling habits. He thought about the things in his own life that had worked for him and the things that did not, the ways in which he had succeeded and the ways he had failed. All of this, he compiled into a book called DASH, intended to motivate others to make the most of their time on earth.

As a child, Aronson was very troubled. He suffered from ADHD, endured sexual abuse by his therapist, lost his mother to cancer and was voted "Most Likely NOT to Succeed" by his high school guidance counselor. After high school, he worked odd jobs until he stumbled upon a career in stock brokerage. Soon, his life began to take off. He was making big money and driving Lamborghini’s. He gambled with Hollywood celebrities and became CEO of three separate companies. He also made several individuals in one of his companies millionaires.

But Aronson could not keep up this lifestyle for long. He soon found himself "borrowing from Peter to pay Paul" without worrying about the consequences. At 31, he was indicted for criminal conspiracy, securities fraud and wire fraud in connection with his role in the fraudulent sale of shares in one of his companies and went on to spend three years in prison.

Aronson is now a life coach, motivational speaker and author. When not conducting one-on-one coaching sessions for his company, Dash Systems, Inc., Eric travels across the country delivering the message behind DASH so others can benefit from the principles that have changed his life.