Title: Data Analytics im Mittelstand (Management und Controlling im Mittelstand) (German Edition)
Publisher: Springer Gabler
Publication Date: 2016
Language: German
ISBN 10: 3658065621
ISBN 13: 9783658065621
Binding: Hardcover
Condition: New

About this title

Synopsis

Mangelnde Datenqualit�t in Unternehmen verursacht hohe Kosten und verf�lscht Analyseergebnisse. Mittelst�ndische Unternehmen sind hier besonders betroffen, da sie Fehlentscheidungen aufgrund ihrer begrenzten Ressourcen nur schwer kompensieren k�nnen. Angesichts gro�er Datenmengen muss die Entscheidungsfindung unterst�tzt werden - allerdings nicht nur durch Informationstechnologien, sondern auch durch den Menschen. Dieses Buch zeigt, wie die formalisierte Informationsgewinnung und die darauf gest�tzte Entscheidungsfindung zum Wettbewerbsvorteil f�r den Mittelstand wird. Die Autoren geben Einblick in das Thema "Big Data" und stellen den konkreten Einsatz in der Praxis dar.

About the Author

Univ.-Professor Dr. Dr. habil. Wolfgang Becker ist Ordinarius f�r Betriebswirtschaftslehre und Inhaber des Lehrstuhls f�r Unternehmensf�hrung und Controlling an der Universit�t Bamberg, Direktor des Europ�ischen Kompetenzzentrums f�r Angewandte Mittelstandsforschung an der Universit�t Bamberg sowie Gr�ndungsgesellschafter und Vorsitzender des Beirats der Scio GmbH in Erlangen. Dr. Patrick Ulrich ist akademischer Rat am Lehrstuhl f�r Unternehmensf�hrung und Controlling an der Universit�t Bamberg. Tim Botzkowski ist wissenschaftlicher Mitarbeiter am Lehrstuhl f�r Betriebswirtschaftslehre, insbesondere Unternehmensf�hrung und Controlling an der Universit�t Bamberg.

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