Data Base Marketing through logical modeling: Single view of information and performance indicators for a cell phone organization in Luanda

Lozano, Yara Therezinha De Almeida; Fortes Filho, Gerardo De Majela Melo

ISBN 10: 6205356996 / ISBN 13: 9786205356999

Published by Our Knowledge Publishing, 2022

About this Item

Seller Inventory # 26404343651

Bibliographic Details

• Title: Data Base Marketing through logical modeling: Single view of information and performance indicators for a cell phone organization in Luanda
• Publisher: Our Knowledge Publishing
• Publication Date: 2022
• Language: English
• ISBN 10: 6205356996
• ISBN 13: 9786205356999
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The Data Base Marketing (DBM), within an organization, determines how the strategic information from the marketing area is viewed at various levels of the company. Created in a centralized and secure manner, a DBM allows a single and consistent view of information and performance indicators. In the same amplitude and, no less important, we have the analysis of human behavior and perception as a point of balance and survival of the consumer market. Because it is one of the pillars that drive and ensure economic stability, it has been gaining notoriety, respect, and new concepts in dealing with the issue of satisfaction. Aiming to speed up and facilitate the development of a DBM within a company, this book proposes to create a dimensional logic model that descriptively represents the model needed to answer key questions asked by organizations for a successful action plan.