Data Base Marketing through logical modeling | Single view of information and performance indicators for a cell phone organization in Luanda

Yara Therezinha de Almeida Lozano (u. a.)

ISBN 10: 6205356996 / ISBN 13: 9786205356999

Published by Our Knowledge Publishing, 2022

About this Item

Data Base Marketing through logical modeling | Single view of information and performance indicators for a cell phone organization in Luanda | Yara Therezinha de Almeida Lozano (u. a.) | Taschenbuch | Englisch | 2022 | Our Knowledge Publishing | EAN 9786205356999 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 126143254

Bibliographic Details

• Title: Data Base Marketing through logical modeling | Single view of information and performance indicators for a cell phone organization in Luanda
• Publisher: Our Knowledge Publishing
• Publication Date: 2022
• Language: English
• ISBN 10: 6205356996
• ISBN 13: 9786205356999
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 6D millimeters 220 millimeters width by 150 millimeters height by 6 millimeters depth
• Weight: 143 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The Data Base Marketing (DBM), within an organization, determines how the strategic information from the marketing area is viewed at various levels of the company. Created in a centralized and secure manner, a DBM allows a single and consistent view of information and performance indicators. In the same amplitude and, no less important, we have the analysis of human behavior and perception as a point of balance and survival of the consumer market. Because it is one of the pillars that drive and ensure economic stability, it has been gaining notoriety, respect, and new concepts in dealing with the issue of satisfaction. Aiming to speed up and facilitate the development of a DBM within a company, this book proposes to create a dimensional logic model that descriptively represents the model needed to answer key questions asked by organizations for a successful action plan.