Data Broadcasting: Merging Digital Broadcsting With the Internet

A truly groundbreaking volume, this fully revised and updated edition of Data Broadcasting presents an exhaustive overview of the specific data broadcasting and bordering technologies concerned. Answering a wealth of questions, it describes this new technology in detail, examining how it differs from established technologies, and for what means it can be used. It also analyses data broadcasting from the perspectives of both the medium and business.

* Features the latest developments in electronic media
* Discusses the major media opportunities of data broadcasting
* Shows how data broadcasting can overcome many notorious problems resulting from dense traffic on the Internet
* Considers the technical implications of data broadcasting over different network infrastructures
* Examines the process of developing and launching multimedia channels in a data broadcasting environment.

Essential, up to date coverage for executives and developers in the telecommunications, software, hardware and media industries of the main commercial, editorial and technical opportunities of data broadcasting.

LARS TVEDE has co-founded several high-tech companies, including The Fantastic Corporation, which specialises in the development of software for data broadcast. He is co-author of Marketing Strategies for the New Economy and author of Business Cycles - from John Law to the Internet Crash and The Psychology of Finance.

PETER PIRCHER spent two years at the University of California in San Francisco and then, as co-founder and Chief Technical Officer (CTO), he worked at IDE and Aonix, both San Francisco software tools companies. After serving as Vice President of Technology for the ETF Group, in 1998 he joined The Fanatastic Corporation as CTO.

JENS BODENKAMP has worked for the Intel Corporation, where he was most recently responsible for development of the company's broadband strategy and its implementation in Europe. In April 2001 he joined the ETF Group, a venture capital firm headquartered in Switzerland, and is now Managing Director of this company's German subsidiary.