Data-Centric Business and Applications (Paperback)

This book provides a comprehensive insight into contemporary management challenges shaped by digital transformation, operational excellence, and data-driven human resource strategies. It presents innovative frameworks for decision-making, workforce optimization, and financial innovation by integrating theoretical perspectives with real-world applications. With contributions from international scholars, it offers fresh perspectives on emerging technologies, sustainability, and business intelligence. Designed for academics, professionals, and policymakers, the book serves as a valuable resource for understanding and implementing effective management strategies in the digital era.

Dr. Peter Madzík currently works as a researcher at Department of Management, Faculty of Management, Comenius University in Bratislava, Slovakia. Previously he worked as a researcher at Faculty of Economics, Technical University in Liberec, Czech Republic, and as an associate professor at Faculty of Education, Catholic University in Ružomberok. Slovakia. His research interests lay in the field of quality management, supply chain management, digitalization, and operational excellence.

Dr. Lukáš Copuš is an associate professor at the Department of Management, Faculty of Management, Comenius University in Bratislava, Slovakia, teaching organizational cultures, organizational cultures (European features), organizational systems, introduction to management. His research interest includes human resources management and organizational behavior, namely topics such as to-be employees’ role models and organizational cultures. His international experience also includes attending numerous mobilities at universities abroad focused on studying, teaching, and research activities.

Dr. Karol Čarnogurský currently works as an assistant professor at Department of Management, Faculty of Education, Catholic University in Ružomberok. His research involves topics related to digitalization, marketing, customer relationship management, and corporate social responsibility. He published several research papers in well-known management journals. He is currently involved in several research projects focused on application of progressive digital technologies in service and manufacturing companies.