Data has been a missing part of most academic curriculums for a long time, and we're all being affected. During challenging times, creating a data-informed culture can help you pivot quickly or prevent expensive missteps. Developing a data curious organization will take advantage of the burgeoning data resources available as a result of increasing digitalization.

With this book, authors Carl Allchin and Sarah Nabelsi show today's business professionals how to become data empowered. These tech-savvy business professionals will learn data literacy fundamentals—from understanding the possibilities to asking the right questions. You'll discover how to make the right technology choices and avoid pitfalls that could put your career and company at risk.

Discover what an agile, empowered, data-driven organization should look like
Examine how to use data in new ways to help your business come to life
Learn key terms and concepts around data management and analytics
Understand the differences between spreadsheet analysis and a data analytics pipeline
Get advice for working with data scientists and explore ways to mitigate the IT department's concerns

About the Authors

Carl is the Head Coach at one of the leading data training programs in the world. After nearly 10 years of working with data in Financial Services, Carl became a data consultant working across a vast range of industries before becoming a full-time trainer. When he started his career, Carl found the term data used dismissively but has been actively advocating for the broader adoption of data skills for all to allow everyone to make better decisions.

Sarah studied at the University of California, Los Angeles, graduating with a BS in Math/Econ and MS in Mechanical Engineering. She currently works at Snapchat as a Lead on their Revenue Strategy team. She has a history of delivering innovative marketing tools, analysis and models driving better business decisions in the entertainment, gaming and social media spaces. Over the years, she has garnered a following as a personality on LinkedIn through her efforts to give back to the community– hosting meetups, blogging, presenting at conferences, and leading organizations like WiBD and GLAD. This, coupled with her ability to effectively simplify problems, lead teams, and implement exceptional data driven solutions has allowed her to deliver value to the city of LA through her recent role as Product Manager for two HFLA projects around data literacy and synthesizing SEIE survey data.

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