From Data to Decision: A Handbook for the Modern Business Analyst
Language: English
Published by Cognella Academic Publishing, 2022
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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In English.
Seller Inventory # ria9781516598144_new
- Title
- From Data to Decision: A Handbook for the Modern Business Analyst
- Author
- Vriens, Marco; Vidden, Chad
- Publisher
- Cognella Academic Publishing
- Publication year
- 2022
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1516598148
- ISBN 13
- 9781516598144
- Item weight
- 940 grams
From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.
The opening chapter outlines the rise of analytics as a dedicated discipline, its role in business decision-making, and various types of analyses. Additional chapters introduce readers to data strategy, a framework for and process for analytics, and how to apply insights for maximum impact within companies and organizations. Students examine analysis methods including linear regression, logistic regression, conjoint analysis, decision trees, multi-dimensional scaling, factor analysis, and cluster analysis.
The second edition features three new chapters-the analytics plan, reading numbers, and conjoint analysis-and includes significant revisions throughout the text, as well as revised language to streamline key concepts and make the book more approachable for readers.
From Data to Decision is an ideal textbook for courses in business and analytics, and suitable for both undergraduate and graduate studies.
"Synopsis" may belong to another edition of this title.
About the Author
Chad Vidden is founder and COO of Kwantum, an analytics firm. He is full professor of mathematics and statistics at the University of Wisconsin-La Crosse. He earned his Ph.D. in applied mathematics from Iowa State University. He specializes in machine learning, data science, numerical analysis, and computational mathematics.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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