Data in Digital Advertising : Understand the Data Landscape and Design a Winning Strategy
Language: English
Published by Kosorin Dominik, 2018
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 6.73
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Data in Digital Advertising : Understand the Data Landscape and Design a Winning Strategy
- Author
- Kosorin, Dominik
- Publisher
- Kosorin Dominik
- Publication year
- 2018
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 8090713807
- ISBN 13
- 9788090713802
- Item weight
- 0.421 pounds
- Dimensions
- N/A
From the author of "Introduction to Programmatic Advertising."
This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
"Synopsis" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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