Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

Kosorin, Dominik

ISBN 10: 8090713807 / ISBN 13: 9788090713802

Published by Kosorin Dominik, 2018

About this Item

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Seller Inventory # rev6253253044

Bibliographic Details

• Title: Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
• Publisher: Kosorin Dominik
• Publication Date: 2018
• Language: English
• ISBN 10: 8090713807
• ISBN 13: 9788090713802
• Binding: paperback
• Condition: Like New
• Weight: 190 grams

About this title

Synopsis

From the author of "Introduction to Programmatic Advertising."

This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.