Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
Kosorin, Dominik
ISBN 10: 8090713807 ISBN 13: 9788090713802
Published by Kosorin Dominik, 2018
Used
paperback
From
Evergreen Goodwill, Seattle, WA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since November 7, 2006
This specific item is no longer available.
About this Item
Description:
Seller Inventory # mon0000674575
Synopsis:
From the author of "Introduction to Programmatic Advertising."
This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Data in Digital Advertising: Understand the ...
Publisher: Kosorin Dominik
Publication Date: 2018
Binding: paperback
Condition: Good