Data-Driven Campaigning and Political Parties : Five Advanced Democracies Compared

Language: English

Published by Oxford University Press Jan 2024, 2024

0197570232 / 9780197570234

Series: Book 14 of 24 - Journalism and Political Communication Unbound

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - What is data-driven campaigning According to prevailing accounts, this idea describes the rise of increasingly sophisticated, highly targeted, and often invasive uses of data deployed to suppress votes, manipulate voter preferences, or boost a candidates' popularity. The power of data is seen to be transforming campaigning practice and raising democratic concerns. And yet, there is a significant problem with these ideas: we have at best a partial understanding of how data-driven campaigning is practiced, and limited clarity about its implications.Presenting data from interviews with over 300 professional campaigners in Australia, Canada, Germany, the UK and US, we provide unique insight into the components of data-driven campaigning by political parties. This book makes three key contributions. First, distinguishing between data, analytics, technology and personnel, they give unmatched descriptive insight into these four components of data-driven campaigning, revealing significant variation in its operationalization, depending on party and country context. Second, introducing a novel multi-level theoretical framework, they isolate systemic, regulatory, and party level variables that help explain the reasons for these differences. Third, they consider the implications of their findings for debates about democracy, data and technology in the 21st century.Cumulatively, these contributions reveal that data-driven campaigning is not inherently problematic. Giving voice to practitioner perspectives, through interviews and innovative vignettes, this book recasts the debate around data-driven campaigning, offering important lessons for scholars, campaigners, and policymakers alike.…

Seller Inventory # 9780197570234

Title
Data-Driven Campaigning and Political Parties : Five Advanced Democracies Compared
Author
Simon Kruschinski
Publisher
Oxford University Press Jan 2024
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0197570232
ISBN 13
9780197570234
Item weight
381 grams
Dimensions
232x159x20 mm
Series
Book 14 of 24: Journalism and Political Communication Unbound

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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