Data-Driven Print: Strategy and Implementation (Printing Industry Center)

Patricia Sorce

ISBN 10: 1933360062 / ISBN 13: 9781933360065

Published by RIT Cary Graphic Arts Press, 2006

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Bibliographic Details

• Title: Data-Driven Print: Strategy and Implementation (Printing Industry Center)
• Publisher: RIT Cary Graphic Arts Press
• Publication Date: 2006
• Language: English
• ISBN 10: 1933360062
• ISBN 13: 9781933360065
• Binding: Paperback
• Condition: Good

About this title

Synopsis

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients.

Review

An excellent and comprehensive view of the world of personalized communications as they relate to print. -- Cary Sherburne, WhatTheyThink.com

An outstanding compendium of credible, relevant, third-party industry research — all in one convenient place. -- Robert Wagner, Xerox Corporation

Should be required reading for every print provider who offers - or is planning to offer - variable data printing. -- Noel Ward, OnDemand Journal, March 7, 2006