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Data-Driven Print: Strategy and Implementation (Printing Industry Center)

Sorce, Patricia

ISBN 10: 1933360062 / ISBN 13: 9781933360065
Published by RIT Cary Graphic Arts Press, 2006
Used Condition: Good Soft cover
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1933360062 Good condition, cover has some wear. Bookseller Inventory # SKU1432904

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Bibliographic Details

Title: Data-Driven Print: Strategy and ...

Publisher: RIT Cary Graphic Arts Press

Publication Date: 2006


Book Condition:Good

About this title


Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is manager of Customer Business Development at the Xerox Production Systems Group. Data-Driven Print is their answer to the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications. This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying the best practices, best prospects, and associated business models for delivering value to printing clients.


An excellent and comprehensive view of the world of personalized communications as they relate to print. -- Cary Sherburne,

An outstanding compendium of credible, relevant, third-party industry research — all in one convenient place. -- Robert Wagner, Xerox Corporation

Should be required reading for every print provider who offers - or is planning to offer - variable data printing. -- Noel Ward, OnDemand Journal, March 7, 2006

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