Data-Driven Problem-Solving in International Business Communication

Alexander Zielonka

ISBN 10: 3631674457 / ISBN 13: 9783631674451

Published by Peter Lang Jul 2017, 2017

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine. 282 pp. Englisch, Deutsch.

Seller Inventory # 9783631674451

Bibliographic Details

• Title: Data-Driven Problem-Solving in International Business Communication
• Publisher: Peter Lang Jul 2017
• Publication Date: 2017
• Language: English
• ISBN 10: 3631674457
• ISBN 13: 9783631674451
• Binding: Buch
• Condition: Neu
• Dimensions: 216W x 153H x 20D millimeters 216 millimeters width by 153 millimeters height by 20 millimeters depth
• Weight: 480 grams

About this title

Synopsis

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

About the Author

Alexander Zielonka had been working in international corporate management and controlling. He finished his doctorate at the University of Mainz and is working as an Assistant and Substitute Professor at the University of Applied Sciences Mainz and Darmstadt.