Data Engineering for Data-Driven Marketing

Language: English

Published by Emerald Publishing Limited Mär 2025, 2025

1836623275 / 9781836623274

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.

Seller Inventory # 9781836623274

Title
Data Engineering for Data-Driven Marketing
Author
Mariofanna Milanova
Publisher
Emerald Publishing Limited Mär 2025
Publication year
2025
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1836623275
ISBN 13
9781836623274
Item weight
513 grams
Dimensions
229x152x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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