The Data Garden And Other Data Allegories: 6 Lessons in Effective Data Management

Every successful business depends on data. All digital transformations run on data. The best customer experiences use data to be better than the competition.

"In this little Data Garden, the plants and trees are data. They've all been planted for a purpose..."

Welcome to the Data Garden and other Data Allegories, where you are invited to explore new worlds, both familiar and fantastic, which will tap into your imagination and illuminate a range of topics that are vitally important to data management, yet so often mis-understood and over-complicated with jargon and techno-babble, masking their underlying simplicity.

Instead of yet another textbook of data management theory, the stories in this book offer a set of metaphors and analogies that explain key data management concepts using familiar scenarios that make it easier for non-technical and non-data-geeky people to understand. The stories have been carefully crafted to weave several rich layers of experiences and lessons into them, which have been gathered through many years of data management practice.

Get ready to look at data management from a totally different perspective!

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Praise for The Data Garden:

"It was a joy to read"
Simone Steel, Chief Data Officer, Nationwide Building Society

"Great read, fun but so many lessons - as I finished I wanted to read it again - bravo!!"
Gareth Davies, Executive Vice President - Risk Management, Wells Fargo

"Paul's data stories are a fantastic way to introduce these topics to non-data experts. I'll be using them as part of engaging with my business colleagues on our data literacy change programme."
Rob McKendrick, Head of Data, The Co-Op

"Paul has a rare gift for explaining the complexities of data management in a simple manner, without being simplistic. His collection of allegories bring the subject to life for battle-weary experts and newbies alike. This fantastic little book will help you cultivate a thriving data culture, without leading you down the garden path."
David Blackwell, Lead Partner for Data, Analytics and AI - Baringa Partners

"This easy to read set of stories is a really helpful tool for management and executives, who know Data is an asset to their organization, but don't really understand why or how to harness greater value from it. It's a significant help to cut through the Data mumbo jumbo that acts as a barrier to progress in most organisations"
Nigel Walder, COO, ClearBank

"The Data Garden brings to life the challenges of managing and utilising data in an organisation for a non-technical audience through a series of allegories and stories that everyone can understand and in doing so sheds light on practical steps that every organisation should take to get on top of their data. Entertaining and thought provoking, the stories will help experienced data specialists communicate why data governance and management needs to be handled strategically to develop insight and data driven decision making."
Simon Williams, CEO, NTT Data UK

"Unique and powerful storytelling to lay emphasis on data literacy, governance and value realisation - wonderful read indeed"
Rodney Coutinho, Senior Director (AI, Digitalisation & Data), Publicis Sapient