Data to Life

Digital technologies are becoming ever more integrated into our daily lives. Wearable devices, big data and the Internet of Things are poised to create a myriad of personalised services in health, wellness, commerce and leisure. These will have the potential to deliver huge benefits to society, but there are real and growing concerns they could open the door to Big Brother. Starting with the simplest atoms of behaviour, Data to Life covers a remarkable breadth of topics: the significance of daily rituals, a taxonomy of everyday life and tools for behaviour change. It presents a radical new roadmap for collecting and handling personal data that protects the interests of both individuals and businesses.

MATT REED is a visiting professor at the University of Ulster and an Open Innovation director at Unilever Research and Development. He holds a 1st class honours degree in chemistry from Salford University, a PhD in quantitative microscopy from the University of Liverpool and a Chalmers Executive MBA in technology management. Matt has published more than 25 peer-reviewed scientific papers and filed a number of patents. In 1997 he co-authored a practical textbook on quantitative microscopy that continues to sell and be cited to this day. Matt is a keen gardener and lives in North-West England with his family.



JOSS LANGFORD is an independent management consultant and technical director for Activinsights Ltd, a developer of human motion measurement instruments. He holds a 1st class honours degree in cybernetics and control engineering from the University of Reading.  Joss has had designs recognised by DBA and D&AD and filed numerous patents in a range of technical disciplines. He was a contributing author of Growth Champions, an innovation management book published in 2012. Joss also farms sheep in South-West England where he lives with his family.