Twice recognized as one of the top ten most productive MIS researchers, Watson provides a balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management of databases, and the managerial issues and business philosophy behind databases.

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Take the right steps for a successful career in data management... Data Management, 2/e provides students with the fundamental skills necessary to succeed in today’s competitive job market. Great emphasis is placed on the core skills of data management, with extensive coverage on data modeling and SQL. This coverage is intertwined so that students more readily understand the intent of data modeling. This method helps them quickly learn the reason for data modeling and appreciate why it is a valuable skill. Since information systems professionals need to develop a wide perspective of data management to comprehend the role of information technology, this text includes sections on data warehousing, OLAP, data mining, groupware, imaging systems, and the Web. The book also contains useful reference sections, including data modeling and SQL, that will help students during the course and throughout their careers. After completing Data Management, 2/e, a student will:

have a broad, managerial perspective of an organization’s need for data management;
be able to design and create a relational database;
be able to formulate complex SQL queries;
have a sound understanding of database architectures and their managerial implications;
be familiar with the full range of information technologies available for management organizational data;
understand the fundamentals of data administration; and
know about data management developments and their organizational implications.

A comprehensive website (www.negia.net/~rwatson) provides extensive support materials.

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