Data Management: Databases and Organizations

Now in a completely updated and revised Fourth Edition, this highly readable book emphasizes the core data management skills needed to succeed in today's business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data modeling and SQL.
* New chapter on future directions, including u-commerce.
* New material on data integration, data quality, and data schemas.
* Includes reference sections on data modeling and SQL.
* Presents the "big picture" of data management.

Get the data management skills that are in demand!

Today's organizations are seeking graduates who can design and create relational databases, formulate complex SQL queries, understand database architectures and their managerial implications, and keep up with the latest information technologies and database developments.

That's why Richard Watson's 4th Edition of Data Management: Databases and Organizations emphasizes the core data management skills you'll need as you enter the workforce. Featuring in-depth, fully integrated coverage of data modeling and SQL, and a broad managerial perspective, the text throughly prepares you for the real world of data management.

New Features of the 4th Edition:

• New chapter on future directions, including u-commerce
• Chapter on XML revised to include data schemas
• Additional coverage of SQL-99, including GROUP BY extensions, SQL routines (stored procedures and functions), and triggers
• New material on data integration and data quality
• New Material on spatial and temporal databases
• Skill builders embedded within each chapter that encourage you to practice what you've just learned
• All SQL code rewritten to improve readibility and syntax learning.