Data Means Business: Level up your organisation to adapt, evolve and scale in an ever-changing world

Using data to guide decision making builds stronger, more adaptable organisations that can thrive in a rapidly changing world.

Embedding a pragmatic, data-guided culture in any organisation can be a challenge. This comprehensive guide for leaders sets out a proven framework for developing the mindset and strategies required to generate value from data and to scale quickly. Jargon-free and packed with practical advice, Data Means Business can help you activate your data to generate growth.

Read this book to discover how to:

• Create the change momentum and narrative needed to succeed

• Educate and inspire your organisation on the transformative power of data

• Leverage start-up strategies to deliver business growth

• Define an adaptable data strategy focused on business outcomes

• Build cross-functional teams to develop value-generating data products

• Deliver successful data management practices

Jason Foster is a business leader and entrepreneur. He has helped thousands of people to understand and activate their data in order to achieve business value.

Barry Green has worked as a chief data officer in multiple organisations and is passionate about championing the need for innovative data leadership. Between them, the authors have decades of experience in defining and delivering data strategies with a mission to improve the way we think about the role of data in business.