Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management.

Parr, Rud Olivia:

ISBN 10: 0471385646 / ISBN 13: 9780471385646

Published by John Wiley & Sons, 2000

About this Item

367 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); Schnitt und Einband sind etwas staubschmutzig; Einbandkanten sind leicht bestoßen; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Text in ENGLISCHER Sprache! Sprache: Englisch Gewicht in Gramm: 700.

Seller Inventory # 1594721

Bibliographic Details

• Title: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management.
• Publisher: John Wiley & Sons
• Publication Date: 2000
• Language: English
• ISBN 10: 0471385646
• ISBN 13: 9780471385646
• Binding: Broschiert
• Condition: Gut
• Seller catalogs:
  • 202 Informatik & EDV

About this title

Synopsis

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions

In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

About the Author

OLIVIA PARR RUD (Olivia@datasquare.com) is Executive Vice President of Data Square, LLC, a leading database marketing consulting firm. She has over 22 years' experience in data mining, predictive modeling, and segmentation for a variety of industries, including credit card, insurance, high tech, telecommunications, and catalog industries. She provides analysis and solutions for her clients in the areas of acquisition, retention, risk, and overall profitability for direct mail, telemarketing, broadcast marketing, and the Internet.