Data Mining for Design and Marketing
Language: English
Published by CRC Press LLC, 2009
Series: Book 8 of 56 - Chapman & Hall/CRC Data Mining and Knowledge Discovery
- Hardcover
- Used
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Condition: Used - Good
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Data Mining for Design and Marketing
- Publisher
- CRC Press LLC
- Publication year
- 2009
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1420070193
- ISBN 13
- 9781420070194
- Item weight
- 1.303 pounds
- Dimensions
- N/A
- Series
- Book 8 of 56: Chapman & Hall/CRC Data Mining and Knowledge Discovery
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.
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Better World Books
Mishawaka, IN, U.S.A.
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