Data Mining and Market Intelligence for Optimal Marketing Returns
Chiu, Susan; Tavella, Domingo
ISBN 10: 0750682345 ISBN 13: 9780750682343
Published by Routledge, 2008
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The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
About the Author: Susan Chiu, Domingo Tavepson
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Title: Data Mining and Market Intelligence for ...
Publisher: Routledge
Publication Date: 2008
Binding: Hardcover
Condition: New
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Susan Chiu, Domingo TavepsonThe authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practition. Seller Inventory # 594942475
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