Data Mining: The Money is in the Data: A beginner's introduction to data mining, data analytics and machine learning.

Theobald, O. O. Theobald,

ISBN 10: 1520867581 / ISBN 13: 9781520867588

Published by Independently published -, 2017

About this Item

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Bibliographic Details

• Title: Data Mining: The Money is in the Data: A beginner's introduction to data mining, data analytics and machine learning.
• Publisher: Independently published -
• Publication Date: 2017
• Language: English
• ISBN 10: 1520867581
• ISBN 13: 9781520867588
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

I’m going to start with a hypothesis.

This hypothesis predicts that you’ve already read about big data. Perhaps because you read regularly about technology on Tech Crunch or Fast Company, or maybe you’ve bought a book about big data on Amazon.

But after reading 15 case studies on how big data is transforming business you start to get impatient. You want to unlock the massive power of big data, start your own small projects and add ‘Data Mining’ as a skill to your LinkedIn profile. The term ‘data mining’ even sounds cool. It has a similar ring to ‘Bit Coin Mining,’ and evokes the notion of prospecting for wealth.

“Oh hey John how was your weekend?” Your colleague asks you on Monday morning.

“Nothing special. Took this weekend pretty easy, bought a couple new video games. Oh and that’s right... (feigning like this is not what you’ve been waiting to share all along) and Sunday afternoon I crushed out some data mining reports on Hadoop at this awesome new coffee shop down the road. I think this will double our expected sales revenue for the spring quarter.”

To act modest, you add on a quick remark about trying de-constructed coffee for the first time.

Data Mining is definitely not as sexy as this fictional story makes out. Dating mining skills take significant dedication and time to develop, and is not something you can learn in a weekend. But it is true that data mining is intertwined with very high earning potential (six figures), and business growth.

This book is written for beginners to data science who are interested in making sense of large volumes of data to uncover new insight, assist decision-making and gain a competitive edge. If you are currently a student or already working in marketing, medical research, senior management, policy analysis or IT then this book is ideally suited for you.

What you learn from reading this book

- Data Mining Infrastructure - Data Mining Software - Web Scraping (without code) - Downloading Free Datasets - Data Mining Techniques: Regression, Clustering, Anomaly Detection, Text Mining, Association Analysis & More. - Data Mining Visualization - Data Mining Careers - Machine Learning - Big Data Analytics

Click buy above to dive into Data Mining!