Data Mining Techniques in Crm: Inside Customer Segmentation
Tsiptsis, Konstantinos K.; Chorianopoulos, Antonios
Language: English
Published by Wiley, 2010
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Very good
US$ 8.98
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0470743972I4N00
- Title
- Data Mining Techniques in Crm: Inside Customer Segmentation
- Author
- Tsiptsis, Konstantinos K.; Chorianopoulos, Antonios
- Publisher
- Wiley
- Publication year
- 2010
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470743972
- ISBN 13
- 9780470743973
- Item weight
- 1.76 pounds
It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective marketing. It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major industries.
The book is mainly addressed to marketers, business analysts and data mining practitioners who are looking for a how-to guide on data mining. It presents the authors' knowledge and experience from the "data mining trenches", revealing the secrets for data mining success.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
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