: Este libro proporciona una gu�a paso a paso sobre la monetizaci�n de datos, cubriendo temas como la identificaci�n de partes interesadas, la construcci�n de un inventario de casos de uso, el desarrollo de casos de negocio para monetizar datos, la ejecuci�n de iniciativas de monetizaci�n de datos, la realizaci�n de beneficios empresariales, la ingenier�a legal para combinar datos, derecho y tecnolog�a para lograr el cumplimiento normativo, la gesti�n de datos sensibles, la monetizaci�n de datos para la ley de protecci�n del consumidor y casos de uso espec�ficos de la industria en servicios financieros y ciencias de la vida. Es una disciplina interfuncional que aprovecha las mejores pr�cticas en gesti�n de datos empresariales (EDM), tecnolog�a, ingenier�a legal y finanzas para aumentar los ingresos, reducir los costos y gestionar el riesgo. EAN: 9780578761534 Tipo: Libros Categor�a: Negocios y Econom�a|Tecnolog�a T�tulo: Data Monetization: Driving Quantifiable Financial Benefits from Enterprise Data Management Autor: Sunil Soares| Mark Gallman| Alex Scroggins| Pamela Taylor Editorial: Information Asset Idioma: en P�ginas: 130 Formato: tapa blanda.

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Bibliographic Details

Title: Data Monetization: Driving Quantifiable Financial Benefits from Enterprise Data Management
Publisher: Information Asset
Publication Date: 2020
Language: English
ISBN 10: 057876153X
ISBN 13: 9780578761534
Binding: Soft cover
Condition: Bueno

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Synopsis

Data monetization is a cross-functional discipline that draws from best practices in enterprise data management (EDM), technology, legal engineering, and finance to leverage data to increase revenues, reduce costs, and manage risk. EDM programs have generally found it extremely difficult to get senior management buy-in in the absence of regulatory pressures or the fear of a data breach. Data monetization is an approach to drive quantifiable business benefits from data and information. This bottom-line-driven approach is key to generating business adoption with stakeholders. This book provides a step-by-step guide to data monetization and covers the following topics: 1. Introduction to data monetization 2. Identify stakeholders 3. Build inventory of use cases 4. Develop business cases to monetize data 5. Execute data monetization initiatives 6. Realize business benefits 7. Legal engineering to combine data, law, and technology to achieve regulatory compliance 8. Sensitive data management 9. Data monetization for consumer protection law 10. Industry-specific use cases in financial services and life sciences 11. Data marketplace

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