Jumpstart your journey into data mining with this clear, beginner-friendly guide. Whether you're a student, educator, or career-changer, this book makes complex ideas approachable. You'll explore the foundations of clustering, classification, and association using real-world examples, practical explanations, and plain language-no prior experience required.

Pair this book with companion books with lab exercises to practice (available in R and Orange), slides, solution guides and more available resources at our website to bring your learning data analytics to life.

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