Data Smart: Using Data Science to Transform Information into Insight
Foreman, John W.
ISBN 10: 111866146X ISBN 13: 9781118661468
Published by Wiley, 2013
Used
Soft cover
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About this Item
Description:
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Synopsis:
Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.
But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.
Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet.
About the Author: John W. Foreman is Chief Data Scientist for MailChimp.com, where he leads a data science product development effort called the Email Genome Project. As an analytics consultant, John has created data science solutions for The Coca-Cola Company, Royal Caribbean International, Intercontinental Hotels Group, Dell, the Department of Defense, the IRS, and the FBI.
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Bibliographic Details
Title: Data Smart: Using Data Science to Transform ...
Publisher: Wiley
Publication Date: 2013
Binding: Soft cover
Condition: Very Good
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Data Smart: Using Data Science to Transform Information Into Insight
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John Wiley & Sons 22/11/2013, 2013
ISBN 10: 111866146X
ISBN 13: 9781118661468
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Data Smart: Using Data Science to Transform Information Into Insight
Published by
John Wiley & Sons 22/11/2013, 2013
ISBN 10: 111866146X
ISBN 13: 9781118661468
Used
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